How to Start a Trade Influencer Loyalty Program with Tech
A Trade Influencer Loyalty Program is designed specifically for skilled professionals—like plumbers, carpenters, electricians, or contractors—who consistently use and recommend a brand’s products in their day-to-day work. Unlike social media influencers, these trade influencers build trust through years of hands-on experience and real-world expertise. A loyalty program tailored for them acknowledges their influence by rewarding continued usage and referrals, turning their natural product advocacy into a structured engagement strategy. These programs matter because they help businesses stay top-of-mind with professionals who are often busy and exposed to competing brands. By recognizing their loyalty and incentivizing ongoing promotion, brands can drive repeat purchases, boost peer-to-peer referrals, and strengthen field-level brand presence. A simple conversation on a job site can lead to more awareness and trust in the product—especially when it’s backed by a rewards program th...